Sport in Mind’s 10 day 100km Challenge | Race At Your Pace

SPORT IN MIND’S 10 DAY, 100KM CHALLENGE RAISES £30,000!

The challenge

Sport in Mind partnered with Race At Your Pace to run a 100km in 10 days virtual challenge and raised an incredible £30,000.

Nearly 300 supporters took part, collectively covering more than 43,000 km while boosting their wellbeing and connecting through a shared mission.

 

The charity:

Sport in Mind is the UK’s leading mental-health sports charity, providing free, inclusive physical-activity sessions that help people experiencing mental health challenges improve their wellbeing, build confidence, and feel part of a supportive community.

The charity wanted to bring supporters together around movement, wellbeing and fundraising – in a way that anyone, anywhere, could join.

Partnering with Race At Your Pace meant Sport in Mind could deliver a challenge that was simple to take part in, highly motivating, and naturally community-building.

100km in 10 days

The challenge invited supporters to take on 100km in 10 days – a goal that felt ambitious, exciting, and achievable. Participants could go solo or join a team, making the experience as personal or as social as they wanted.

To keep everyone motivated and connected, Race At Your Pace built in a range of engagement features, including:

  • A fully virtual format, so anyone could take part no matter where they were

  • Live leaderboards for both individuals and teams, adding competition and community spirit

  • Flexible activity options, letting participants walk, run, cycle, swim or mix activities

  • Real-time fundraising visibility in the app, powered by an integration with GivenGain

This mix of structure, visibility and flexibility helped participants stay engaged and feel part of something bigger throughout the 10-day push.

Key stats

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participants

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The results

The 10-day challenge delivered outstanding outcomes for both fundraising and wellbeing:

  • £30,000 raised
  • 297 participants
  • 43,280 km covered collectively
  • 96.2% reported improved mental health
  • 99.3% reported improved physical wellbeing
  • 98.5% said they were more active because of the challenge

These results show the transformative power of combining movement with purpose.

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A quote from the organiser

“It went far beyond participant numbers or funds raised – it created a real sense of community, connection and shared purpose.

The challenge offered accessibility, flexibility and an inclusive way for people to get involved, no matter where they were based or what their fitness level was. Although participants were physically apart, the use of leaderboards, shared milestones and storytelling brought everyone together and kept them engaged with our mission throughout.

This digital community was invaluable. It helped deepen supporter loyalty, build momentum and create meaningful engagement that continued beyond the challenge itself.”

Samantha Rosier, Challenge Organiser at Sport in Mind

The challenge had a real positive impact on participants

0%

reported improved mental health

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experienced better physical wellbeing

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were more active as a result of taking part

  • “My day-to-day routine has improved due to having to get up and get out each day. I think it’s an amazing challenge and we will as a group be bigger and better next year.”

  • “Fun challenge and like how you can do different activities.”

  • “I loved how this challenge has made me feel both mentally and physically, and how determined I was to not only reach my target but to go further. Amazing feeling and motivated to train for my marathon in January.”

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